The Social Media ROI presentation from the #LikeMinds conference

If you’ve missed my videos, in the last few weeks, you’re in luck.

By now, you’ve probably seen the full version of the “intro to Social Media R.O.I.” deck I presented at SoFresh this summer, right? (If not, go check it out here.) You can also browse through most of the videos from my F.R.Y. and R.O.I. blog posts here at this special site (which puts everything in one convenient place for you). And then there’s this recent piece by Mashable on the subject (which I highly recommend, by the way).

So what’s the latest? My presentation and ensuing panel discussion at the inaugural LikeMinds conference in Exeter, Devon, UK on October 16th.  We’ll be talking a lot more about LikeMinds in the coming days (and weeks, and months) but for now, let’s focus on these two videos, which are essentially captures of the live feed provided during the conference. In these videos, the panel and I clarify what Social Media R.O.I. is and isn’t, and answer well crafted and at times difficult questions from the crowd.

Watch Part 1

Watch Part 2 (This one also has the panel discussion. Very good stuff from the crowd and panelists.)

I also recommend that you take the time to watch Scott Gould’s intro, Trey Pennington’s keynote and Maz Nadjm’s presentation among other solid video content from LikeMinds.